Google Analytics

7 Week Course by Socratica

Google Analytics is a powerful tool for tracking how users interact with your website. You will learn how you acquire traffic, how users interact with your website, and ways to measure conversions including eCommerce actions.
A pie chart made of plastic

Course curriculum

    1. Welcome!

    2. What is Google Analytics?

    3. What is Google Analytics - Quiz

    4. How to set up Google Analytics?

    1. Home Page

    2. Intro to Reports

    3. Real-time Reports

    4. Building Custom Reports & Dashboards

    5. Filters vs Comparisons

    1. Overview of Traffic Channels

    2. Referral Traffic

    3. Organic vs Paid Traffic

    4. Using UTM Parameters for Traffic Source Analysis

    1. Path Exploration

    2. Engaged Sessions (Session Duration and Pages Per Session)

    3. Event Tracking

    1. Reflection Questions

    1. Importance of Data Analytics for Businesses

    2. Tracking Key Events (PART 1)

    3. Key Events (PART 2 - Custom Events)

    4. Evaluating Conversion Data

    5. Data-driven Decision Making

About this course

  • Free
  • 37 lessons

  • GA4

    Our course was built for the most recent version of Google Analytics - version 4 (GA4). So you can be sure what you learn is up to date.

  • Practical Lessons

    Our lessons give step-by-step instructions with helpful visuals so you can follow along.

  • 7 Weeks

    With just one lesson a day you will become proficient in Google Analytics in just 7 weeks!

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